An AI agent that runs the top of the sales funnel — without a team

The Situation

NovaCrest's sales team was spending over half their week on lead qualification: reading inbound enquiries, deciding who was worth a call, and following up on quotes that went cold. Three people. A lot of time. Most of it on leads that never converted.

What We Built

We built a sales AI agent integrated with their existing inbox and CRM. It reads every inbound enquiry, classifies intent, asks follow-up questions via WhatsApp or email, and creates a qualified lead card in the CRM — with a summary, a score, and a suggested next action. For quotes that went cold after three days, it sends a single follow-up automatically.

The Result

Lead response time went from 6 hours to under 4 minutes. The team closed 31% more deals in the first quarter after launch.